Teeth Whitening Business
Teeth Whitening Business is a Fraud
Whether or not Teeth Whitening is a franchisee or licensee matters little to me. I am a small business owner and I am looking at this as a pure business opportunity.
And believe me…when you look at it as a business opportunity this business IS a FRAUD!!
I live in the DFW metroplex area and I have personally seen people hard earned dollars go to waste due to the inability of this concept to deliver results.
I have seen WOW Express, Zap White and other open either Kiosks or in-line stores in some of the best malls in DFW (The Galleria, Willow Bend, The Parks Mall, Stonebriar and Hulen Mall) and these stores do not stay open for more than 6 months. Every one of the owners got sucked in by the “low investment” of $6,000…but when you dig into the business you realize that this only covers the price of one lamp. You still need to buy the products (at hugely mark-up prices) as well as buy the “rights” to the mall.
At the end of the day…what you thought was a $6,000 investment turns out to be over $50,000 ($25K for the right for the mall, three lamps for your store, plus product, etc)…and this $50K does not include the build out for the store.
At the end of the day (franchisee or not) Teeth Whitening as a business opportunity DOES NOT work!!!
We have had some commnents here about how some of these companies say they do not sell malls (we at least they do sell them now since they were all failures), but instead “encourage” people to sell to spas or places of that sort.
Sounds easy enough, but you try moving two or three of these machines all over town doing teeth whitening procedures, all while the spa itself is taking most of your profit….why should’nt they? After all they have a high rent to pay for…
At the end of the day…these guys make their money selling you exclusive licensee territory rights (like they are worth anything), mark-up equipment and product. You will fail…they won’t return your messages and then they hope you will go away….
So just a word of advice…stay away!!!
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